Comparing Two Similar Businesses Essay Example | Topics and Well Written Essays - 1000 words

Comparing Two Similar Businesses - Essay ExampleIniti all toldy, the company commenced its operations as an online bookstore. Bezos adopt an unusual business plan initially and he did not expect a profit for first four to five years. Even though this belatedly growth plan caused dissatisfaction among its stakeholders, it assisted that company to survive the dot-com bubble burst successfully. Finally, the company earned its first profit in 2001. Currently, Amazon.com is the largest online retailer in the world and it deals with a range of product lines including DVDs, CDs, MP3s, video games, software, electronics, furniture, food, jewelry, apparel, and toys (Kindle The worlds best selling e-reader).Like Amazon.com Borders Books, a US based company, was known for its potentiality in international book and music retail sector. The company was founded by brothers Tom and Louis Borders in 1971.Later in 1996, a sister company called Book bloodline Systems was founded to support the ope rations of Borders Books. Initially, the Borders Books began its operations with used books and progressively it expanded the business. Although the Borders Book had been successful since its establishment, the company started to experience profitability declines since 2004. Although books and music were the core business of Borders Books, it excessively dealt with other business areas such as magazines, board games, encyclopedias, zunes, calendars, and gift packs.While analyzing Amazon.com, it is obvious that the company adopted Customer Relationship guidance and Information Management tactics to promote its internet selling and sales. In contrast, the Borders had not focused on a specific management approach to enhance its internet marketing operations. Borders Books just tried to increase its sales volume rather than ensuring customer satisfaction. Evidently, this difference in management approach assisted Amazon to survive all market difficulties whereas Borders Books filed f or bankruptcy in 2011.As