Kumon Educational Institute - 1244 Words

Final Case Study – Kumon Educational Institute USA Upon careful review and analysis of the current situation of the Kumon Institute USA it is clear that there are several problems that should be addressed in order for Kumon Institute to succeed in the US market. Although Kumon has been in existence in the US for 10 years now, you have still not implemented a corporate global strategy which will allow for success in the US. You’re currently operating in the same manner as is the Japanese operations, and as a result the same business level strategy that worked in Japan will not provide the same results in the US. Any company seeking expansion at the multinational level must implement a strategy based on analysis of the local†¦show more content†¦To date Kumon has operated with the program unchanged from the Japanese business model and this is clearly not conducive to the US educational system. The US educational system is a much more rewards based system used to motivate the students to work and to improve the students self discipline therefore, if Kumon is indeed determined to grow market share outside of the Asian American culture it will be important to understand what works to motivate and encourage self discipline here in the US. In addition, the change to family culture necessary for the Kumon program’s success should also be considered with the consultant as this is an area where commitment is hard to maintain due to different lifestyles, whereby both parents often work long hours outside the home and will have a difficult time committing to the demands placed on them by the Kumon program. Depending on the direction determined, for example will Kumon focus on just the Asian population, or will they conduct a full national campaign. So, now in place is a vision and strategy, so in order to make this vision reality Kumon must implement the strategy through the use of marketing and advertising campaign that will build awareness of Kumon, appeal to it’s target consu mer. In addition, they should focus on gaining the respect of local teachers so that they can assist in word of mouth campaign. With that in mind, IShow MoreRelatedNegotiation and Culture: Case Study24152 Words   |  97 Pagesinteresting theory stated by Kumon Shumpei, a Japanese anthropologist, characterizes Japanese as contextualists rather than collectivists, as is the case in both Hofstede and Hall’s studies. A contextualist retains a personal identity, which the collectivist probably loses, but this personal identity is virtually inseparable from the contextual identity. Thus, the individual changes, depending on the context he is in or the people he is with. One of the arguments Kumon makes to support the theory